project is to assess NJ TRANSIT passengers’ receptiveness to geotargeting in NJ TRANSIT’s mobile app. A three-part method was used. First, an industry scan of transit smartphone apps was conducted by downloading publicly available apps from four peer transit agencies. The results reveal that most of Moovit is one app for all your urban mobility and transit rides. Transportation is an integral part of urban living. Whether you ride the train, subway, bus, light rail, ferry or metro, use dockless scooters, bikes, ride-sharing like Uber, getting the best urban mobility information is critical.
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